How to Find the Right Customers

How to Find the Right Customers

The most important thing about any business website is who it is created for.  Many sites are built without first fully understanding who the audience is and this often results in high bounce rates and low conversions because visitors do not find what they are...
What is Cornerstone Content and Why Do You Need it?

What is Cornerstone Content and Why Do You Need it?

If I was to ask you what are the 4 or 5 most important business blog articles on your website, could you pick them out? An important strategy when planning blog content, especially for a new website is to include some key content that is valuable to your customers and...
Buy Yorkshire 2016

Buy Yorkshire 2016

Here are the slides from Jessica’s recent talks at the Yorkshire Mafia Buy Yorkshire Conference 17th and 18th May 2016. Useful Links to Information Sources for this Presentation: We Are Social Social Fresh Micro Moments Zero Moment of Truth If you would like to...